Tuesday, December 3, 2013

On "Getting Back Out There"

So, I kind of disappeared for a while, only popping in occasionally (usually to post about new releases or a sale). I blame the new baby. (Any time I can't get something done, I blame the baby. Poor baby!) I'm slowly trying to get back into the swing of things, though--find a groove, so to speak. That means I really need to be better about updating this blog. In a world where blog hits are down statistically, mine are increasing. Don't know why that is, but I'm thankful you stopped by just the same. :)

One of my goals for the upcoming year is to improve my marketing skills. When Cross My Heart was first released, I didn't have to do a thing. I released, you liked and raved, and Amazon algorithms did their thing. There have been so many changes to the algorithms since then (and self-publishing in general), that sales have to be fought for these days. Because of the quick nature of self-publishing and the internet, things are in a constant state of flux. What works one week won't work the next. Advertising sites that were once popular and that were guaranteed money makers are now dead in the water. I'm even hearing that blog tour participation is down. (That lasted what? Six months?)

The best way to market is ALWAYS to release a new book (building your backlist). While I don't think that will ever change, I do want to focus more on marketing this year, and just "putting myself out there." I feel like if I say this on the blog, I'll stick to it. (Consider it a form of positive peer pressure). The easiest way (for me) to connect with others is through Twitter. 

I've been doing some research, so my next post will cover what I've learned about Twitter. I figure if the information helps me, it might help you, too. 

Placeholding until then!


P.S. I have a twitter feed in the sidebar. It contains either 1) personal nonsense, 2) retweets of others, or 3) where to find a good ebook sale. If you don't follow me already, I'm @katiekleinbooks. I don't auto-follow, but I do try to respond to every personal (@) message. :)