A good story is made up of:
1. A time or place the reader can lose themselves in.
2. An unforgettable character--someone who is real to them; someone they can relate to.
3. A memorable/extraordinary event.
The best stories contain characters with which we identify, experiences that impact us in visceral ways, and messages that change the way we see the world.
This makes "storyteller" one of the most powerful positions on the planet--a responsibility that shouldn't be taken lightly.